On a regular basis I get emails and comments from students attracted to the photography bug. To them, photography represents the exotic, exciting, and adventurous. While there are some aspects that involve travel, adventure, and excitement, for the most part photography as a hobby is fun. Photography as a business is hard work and boring.
A couple years ago I created the following form letter in response to the quantity of requests for advice and help with a photography career in travel and nature. I’m updating it but I thought you might enjoy the older version for posterity.
Dreams of a nature and travel photography career is a good dream, but one that requires an education first.
I know I sound old, but I wish I’d had the photography, art, and business training I needed before I first hit the road with my camera. Traveling costs money, but it also presents a lot of opportunities I could have turned into income which would have allowed me to spend more time exploring and expanding my art and skills rather than taking any job I could to pay for the next trip. No matter how you look at it, photography is expensive.
School is boring. Go Anyway.
School really doesn’t teach you what you need to know to succeed in life. Still, you have to have the piece of paper that says, “This is proof I know how to complete things. I know how to suffer and make it through it.” There is no photography career you can take on without that piece of paper if you wish to do more than run your own business. Even then, a fine art or graphic arts degree is a minimum. A business degree is a requirement.

I recommend that you triple your educational activities outside of the traditional classroom. Honestly. Do not play all the time, throw away the television, and sign up for every class you can at the local college or training schools or wherever on photography, art, business, public relations, contracts, negotiation, sales training, advertising – take any class you can. All will apply to a photography career. Go to school until 3 or 4 in the afternoon, then head right out for one to two classes a night elsewhere. Learn to manage your time. Learn everything. Learn how to take notes and how to flex your memory so you don’t have to take notes. Ace everything.
If you spend two to four years immersed in classes and education, you will emerge ready for the next 50 years of a photography career. If you do not, you will spend more time learning and studying, losing deals rather than winning them, than out and about with the camera.
Make a plan
Photography is not about the camera. It’s not about taking the pictures. It’s about selling them.
It’s about understanding the marketplace and trends to be taking the pictures you can sell three years before the style is in fashion because you were paying attention with how the market was moving and there, before everyone else, to respond to the shifts in the purchasing power. It’s about negotiating business contracts for publishing books, videos, CDs, from simply selling an image then leveraging it to sell it again and again. It’s about know how to negotiate with an airline company that wants to put your photograph on the tail of several of their airplanes. It’s about negotiating with a movie company that wants to use your image on their marketing and promotional campaign.
It’s about learning how accounting works and how the tax system works in your country and outside. Because I travel and work all over the world, I have to know what the tax rules and laws are in the various states within the United States (income tax, no income tax, sales tax, no sales tax, property tax, earned income taxes, investment taxes – will they tax money I earn outside of the state or only within the state) as well as the tax rules for living outside of the country and how to pay taxes on money earned outside and within…and the list is long.
I’ve never been good with basic numbers, even though I can program a spreadsheet, database, or computer. I had to take a lot of classes later in life to figure out how to estimate jobs for photo assignments and work with the stock photography industry. Do you know how to write a release form and ask for someone to sign it before you photograph them or their property? Do you know the laws pertaining to the photography of public areas, public parks, national parks, and private property? Do you know how to determine value for insurance when traveling with the camera gear, and deal with insurance companies after losing or having the gear stolen? When I work with big companies or magazines on photo projects, they use a language all of their own. I had to learn all that.
Traveling is fun. Travel and Learn to Travel at Home.
Taking pictures is fun. Selling and making a living to pay for the travel and the gear sucks. If you don’t know how to do that, the traveling sucks and the taking pictures just gets you pictures – pictures that you can’t show to anyone because no one cares or wants them. Any twit with a cell phone now has a camera and they are more interested in their pictures than yours.
Travel far but learn to travel near. What you call home, a familiar community, it boring to you. What you call boring is exotic to others.
If you live in Hawaii, you may take it for granted. For those that don’t live in Hawaii, it is a far away place of mystery and fantasy.
What is special about where you live? Pretend to be a tourist and treat your community like a tourist haven, somewhere exotic that people would flock to see. Identify the unique qualities and photograph it as if you were photographing for National Geographic, Traveler, or any travel and nature magazine or website you respect.
Travel, even in your own neighborhood, teaches you how to see things as someone else sees. It teaches you how to frame, plan, and capture images that define a location, a community, a people.
Set Goals and Self-Assignments. Practice Gets You to Carnegie Hall.
Set self-assignments. Set personal and professional goals. Make a plan for pushing your craft to its limits.
Photograph subjects you would not normally choose to capture. If you are interested in only nature photography, spend time aiming your camera at man-made objects and find your art in them. If you are a people photographer, push yourself to photograph inanimate objects and nature.
Get out a calendar and set deadlines for yourself. Places, subjects, people, whatever it takes to push your art beyond its current state.
If you are not pushing your abilities, you are staying static, keeping your expertise at a level that anyone can achieve. Go deeper and further with each task, honing your skills and strengthening your art form.
If I Could Do It All Over Again…
If I could do it all over again, that is what I would do. I would immerse myself in 4-6 years of fine arts, graphic arts, business, advertising, marketing, and entrepreneurial classes. I’ve got the business degree, but it isn’t enough. I was working while going to school and my mind wasn’t in the game as much as it should have been. Learn from me.
I’ve learned from the best in the business that they stayed in school and went to night school to get the training they really needed because they sat down at 16 years old and made a plan for their lives. They went where serendipity took them, but only because they had the training and education to recognize an opportunity when it stood in their face and followed their heart along with the money trail.
That’s my little bit of advice. Over the years, thousands of people have taken my classes and workshops. They have talked to me about how they gave up school and everything to hit the road and photograph. Some worked for 30 or 40 years then gave up everything for photography. Either way, without a plan, without the education to make it happen, they wasted years of their lives flailing around. They are not photographers but wannabes. They are mechanics, doctors, lawyers, dentists, writers, hair stylists, and whatever job they fell into, not photographers. They didn’t take the time nor had the plan to learn what it takes to be a photographer. Art Wolfe did. Galen Rowell did. George Lepp did. Frans Lanting did. Look at the ones with dozens of books and you will find someone who made a plan and learned what it took to implement that plan, and grabbed the best opportunities (not the loser opportunities) because they knew what they wanted. They have the papers that say “I know how to complete things.”
Good luck and know that EVERYONE feels the same as you at your age. If we didn’t, the world would be broken. It’s natural.
Lorelle




With the right attitude, the life as a temporary worker is exciting and refreshing. It is filled with new things and challenges every day. You have control over where and when you work. You can stay for as long as you want and leave when you want, depending upon your contract. On the flip side, the employer can dismiss you in an instant, usually without warning or consequences.
Above all else, a temporary worker must be flexible. One company may have a strict dress code and the next not. One company may use state of the art computer equipment and the next do the same job with a pencil and paper. The temporary worker must be up-to-date on the latest technology but still current on how to use the old versions. If the work area is too cold or too hot, odds are it is for a reason, so the worker must be ready to accommodate both, flexing with the myriad ways each company does the same thing.
Avoid bringing personal items to work such as photos and knickknacks. If you bring personal items, you have to quickly pack them up when you leave and something is bound to be forgotten or left behind.
Keep up-to-date on the advancements in your industry and skills. Learn the latest versions of the software and equipment you work with, but keep your skills sharp for older versions. Take classes, do your homework, read the magazines, check the web. Research your field of expertise and keep current so you are ready for whatever the job has to offer.
As a temporary employee, you often work for a recruiting or temporary assignment company. It is their business to match you to the company, with your personality and skills, and to keep the customer and you happy. They need to know who you are, how you work, and what your capabilities are. They need more than a resume. There are often a battery of tests the worker must pass before eligibility. Who and what you are is just as important to them as what you can do because they have to trust you to walk into their client’s offices looking professional and capable to get the job done efficiently and accurately.
Depending upon the duration of the job, and the turnover at your recruiter’s office, you can lose touch with your job recruiter. Make sure they remember who you are and what you are capable of.
How will you be paid? By cash or check? When possible, make arrangements to be paid by direct deposit to your bank account, limiting the hassle of working with uncooperative banks far from home. When will you be paid? Weekly? Monthly? When does your first pay check arrive? Some companies require an employee to wait until the first full pay period to be paid, sometimes a three or four week wait. Will you need cash in-between pay checks? How is that to be handled? If you are working overseas, ask for payment in US Dollars or your home currency.
If work permits or visas are required, put it in writing that the company will handle and expedite keeping these permits and visas up-to-date, covering all associated expenses, keeping your attention on the job and not taking time off to deal with it yourself. If the job requires other special permits, such as food handling, driving, and other licenses, make sure these are up-to-date and specify which are to be paid for by the company.
Put it in writing on how the termination will be handled. Do you need to give notice? How long in advance? How much notice does the company have to give you when they let you go? Will they have to pay a termination fee if they break the contract or will you have to pay? Consider how to end this peaceably, so both sides benefit.
The road to a successful business can be long and bumpy. If you actually take your business on the road, these bumps can be hard on your equipment, too. When planning your mobile office, you need a flexible and compact office equipment system that fits in a small space and weighs little.
Technology is changing and evolving very fast. Things are getting smaller and lighter, making it easier for the mobile office. Cell phones can reach anywhere and the technology is available to pinpoint your position almost anywhere on the planet to within a few feet. Cars talk and direct you to your destination. Many RVs now feature microwaves, satellite TV, and all the technology of a home and office. It takes a lot of work to really get away from civilization.
Remember the old Timex watch commercials? Consider every business product you buy like a Timex watch: will it take a licking and keep on ticking? Really examine how durable it is and how much juggling and slamming around it will take. Make sure it is padded and protected when traveling. Get a full warranty when appropriate. Keep those records with you with copies in a safe place outside of your RV.
A few years ago, the mobile business had only one choice: a desktop computer. Today, 10 times the capacity of those old systems fits inside a slender, lightweight laptop. Many come with 14 inch and larger monitor screens, easing eye strain. With USB and other easy connections, you can add a wide range of accessories.

The security of your office equipment also means protecting it from damage. Living in an RV, you are dependent upon someone else to supply you with electricity and water. A generator will keep you going away from electrical hookups, but even that can have repercussions on your delicate computer and/or electronics. Invest in a quality generator and inverter to keep your electrical power stable. A battery powered computer backup system is great, but if you travel frequently, you have to remember to turn it off every time you disconnect the RV from power. The best investment for protection against brown-outs, power surges and unstable electricity is a good surge protector right at the electric hookup, protecting the entire RV, not just your computer equipment. Unstable power has fried microwaves and televisions as well as computers.
Whatever your business, when you take it on the road everything becomes more complicated. Make it easier by starting off simple with the very basic equipment. The less you have and have to rely upon, the less that breaks down or causes you stress. Make a list of everything you have to check and prepare for moving and double check it before you start the vehicle.
Setting up your home away from home, or your home on the road, for longer than a couple weeks means establishing "temporary permanence." When you stand still for very long, especially for a job, people you work with expect to be able to find you, call you, and keep track of you.
Each campground treats your length-of-stay differently. Just about all campgrounds offer different rates for stays of one day, a week, and a month. Campgrounds make the most money on day rates and few will permit stays longer than 3 weeks, while others limit stays to 3 months. Each one is different. Call ahead to determine the permitted length of stay and whether or not they have long-term sites available. Many campgrounds are set up on a first come, first serve basis and if no one has checked out of the long term areas for months, the odds are slim they will do so soon.
Being available for work means being ready by the phone for the call from the recruiter or company hiring you. Some campgrounds offer day rates for phone hooks and at others you must pay for installation of a telephone. If you are staying for a while, this could be worth while. Most campgrounds are good about handling mail for their tenants, but not all. Check in advance on how to handle incoming mail. If the campground doesn’t allow mail service, some post offices still accept general delivery and many provide short term post office boxes. Mail service companies like Mail Boxes, Etc. and others rent temporary addresses.
Where is the campground in relation with the things you need like groceries and gas stations? Buy a good map of the area and have the campground manager or someone familiar with the area mark on the map where the nearest laundry, malls, WalMart, Kmart, and major grocery stores are. Note gas stations and ask them to recommend a vehicle repair shop they are happy with, just in case. Big name discount stores and grocery stores are often on or near major retail corridors. Near the local WalMart the odds are high you will find grocery stores, tire shops, hardware stores, and a wide variety of shops to get your basic supplies. Laundries are often near grocery stores, too. Small businesses gravitate towards big businesses, setting up shop next to each other. These make good starting points for exploring the community.
There is something exciting about working on the road. The view outside your window changes frequently. You meet new people every day. Living in an RV, you can sleep in your own bed each night. There are new challenges all the time. You get to see the country and expand your mental and physical horizons. It is exciting, romantic, thrilling – all the things people assume.
Working in a small space like a trailer, everything you are working with has to be somewhere, and it all takes up space. It takes very little to clutter up a small workspace, as in this example of Lorelle’s desk on a very busy, and cluttered, day. Living and working in the same small space makes the ease of making a mess even simplier. Take care to have everything in its place and a place for everything. And make those places secure for the traveling days, and easily accessible for the working days.
In planning to take your business on the road, consider how to separate home and work inside the trailer so you also have a place to escape and relax. Put your organizational skills to work to set up an area that maximizes the space, fitting everything in a small area. Carefully
With today’s modern technology, all it takes is a cell phone and laptop and you can stay in touch with work from almost anywhere. Employees can work at home, from the road, or anywhere they are needed. If your business allows you to work from home, why not consider making home mobile? Is there a requirement to come into the office frequently? That can be worked around. With the advance in video telephones and conferencing, these face-to-face visits are changing.
The traveling employee often works long hours, coming back to the hotel or RV just to sleep and shower and return to work. Living in an RV, returning to a familiar bed, bathroom, and living space can be more relaxing and comfortable for many than returning to a strange hotel room.