with Lorelle and Brent VanFossen

10 Ways To Make Your Web Site Work Harder For You

SCORE offers a great article on 10 Ways To Make Your Web Site Work Harder For You. It is must read for website administrators and owners. I especially love the tip “Focus the Home Page and Product Pages on Your Customers’ Interests, Not Yours”. That’s a really good reminder.

Tips include:

  • Make Sure Your Site Looks Professional
  • Don’t Use the Name of Your Company as the Web Page Title – Unless it is descriptive
  • Don’t Let Your Home Page Be a Flash Presentation
  • Focus the Home Page and Product Pages on Your Customers’ Interests, Not Yours
  • Avoid a Cluttered Look
  • Minimize Graphic Sizes to Make Sure Your Pages Load Quickly
  • Be Sure You’ve Included Important Supporting Information
  • Be Sure It’s Easy to Place an Order
  • Be Sure Your Contact Information is Easy to Find
  • Share Links With Other Businesses in Your Community

While these seem simple, they are core tips to use when you are considering a web presence. Keep it simple, keep it clean, and keep it connected to the rest of the world, putting the needs of the reader first.

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