When it comes to marketing yourself and your business, thinking outside of the box helps. In this article from SCORE, Six Steps to Get “Slightly Famous”, the author covers topics similar to the ones we cover in our articles on networking. The key is to rethink your marketing and networking stradegies to be known for what you have to offer, not just what you offer.
Some business owners attract clients and customers like magic. They do not cold call or rely on advertising. Yet they’re regularly featured in newspapers and magazines and get invited to speak at conferences. Everyone knows their name, and they get all the business they can handle.It’s almost as though they were famous.
In fact, they are, but not in the way movie stars and athletes are famous—they’re just slightly famous. Just famous enough to make their names come to mind when people are looking for a particular product or service. They get more business-not only more, but the right kind of business-and they don’t have to work so hard to get it.
Want to join them and enjoy this ideal state of affairs, where customers come to you? You can, but it may require a new way of thinking and a new marketing strategy. Although their efforts take different forms, underlying them all are six basic principles.
If you want to break out of the mold and become “slightly famous”, an expert in your field, then consider this article worth reading and adding to your business and marketing plan.