Author Archives: Lorelle VanFossen
Lens Perspective
Understanding lens perspective is critical to advanced photographic studies and skills. It is the skill of learning how the lens sees. For some, the concept of photography lens perspective is simple. The wider the lens the wider the view, the longer the lens the narrower the view. Yet, lens perspective is much more interesting and […]
Got Meme? How to Attract Clients and Customers Attention
Effective marketing memes focus on a specific clientele and a solution, or better yet a common client problem. For example, “I help independent professionals attract more clients,” identifies a market and a client problem. It also invites the follow up question “How?” FedEx grew their now billion dollar business with the meme, “When it absolutely, […]
The Camera Club of the UK – 120 Years Old
I just got this note today. The Camera Club, one of the oldest and most respected photographic societies in the country, this year celebrates 120 years since its’ foundation in 1885. The purpose of the club remains what it has always been, namely to promote members shared interest in photography in all its’ forms, to […]
File Extensions: What program does this file belong to?
If you dig into your computer’s hard drive innards, the stuff and junk you may have stockpiled all over the hard drive, you may often encounter a file with an extension you do not recognize and want to know “what program does this file belong to?” FILExt – The File Extension Source is an online […]
Book Industry Choosing Green
In a surprising bit of news, USATODAY.com reports authors are insisting on “Green” printing methods for books. It says “a small and growing number of authors are asking publishers to print their books on environmentally friendly paper.” Authors are not only pushing their publishers and having it written in the contract to use recycled materials […]